Release date set for Yui Aragaki’s latest, ‘Cheer Cheer Cheer!’

Originally slated for September, Kensaku Watanabe‘s Cheer Cheer Cheer! (Fure Fure Shojo) is now officially scheduled for release in Japan on October 18, 2008.

In the years since Waterboys and Swing Girls set the bar impossibly high and created an insatiable market for similar movies, the zeroes-to-heroes formula has grown into sort of the Mad Libs of Japanese cinema. The plots pretty much always go something like this:

A group of [girls/boys/teens] decide to take up [quirky activity] simply to [shallow, selfish motive], but end up developing a genuine love for [aforementioned quirky activity] and decide to participate in the [local event with a big crowd to win over].

“Cheer Cheer Cheer!” seems to fit neatly into that set-up. In the movie mega idol Yui Aragaki plays Momoko; a shy, lonely girl who spends her spare time reading romantic fantasy stories. When she develops a huge crush on her school’s star baseball player she comes up with the perfect excuse to watch him play every day: reviving the school’s nearly-defunct traditional cheer squad. However, the only people she can get to join are a bunch of misfits and losers. Although Momoko never lacks spirit, their cheering begins as a disaster. It isn’t until they discover the true meaning of “cheering” and develop a new-found passion for it that they begin to truly inspire the people around them.

You can find the subtitled trailer here

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Tags: ayato nagayama, kensaku watanabe, kento nagayama, moro morooka, shota someya, takashi naito, takeshi ito, tokio emoto, yoshiki saito, yozaburo ito, yui aragaki, yurei yanagi, zeroes to heroes